Client Spotlight: The Lang Companies

The Lang Companies, a Delafield, Wisconsin-based business, sets the standard in calendars, cards and home décor products based around exceptional Americana and folk-oriented art, has received intellectual property support from Boyle Fredrickson shareholders John P. Fredrickson, Mathew E. Corr and others since 2002. According to Fredrickson, it’s rewarding to serve a client that has such clear business goals.

“I have had many clients over the years with differing levels of appreciation for what we do, but The Lang Companies really understands the value of protecting its intellectual property,” explains Fredrickson. “We aim to provide legal advice that supports, not complicates, what they are trying to achieve.”

According to Cheryl Datka, executive assistant at The Lang Companies, protecting intellectual property is important because its artists and their signature styles have been the foundation for the company’s sustained growth and success. The Lang Companies has recently broadened its product lines though acquisition to include sports-logoed items, increasing the need for smart IP advice and strategy.

“Having well-defined trademarks, patents, and license agreements with our talented artists are important components of our legal strategy,” Datka continues. “But we also benefit from Boyle Fredrickson’s help in relation to our acquisitions. They help us make informed decisions as we enter the sports licensing of calendars and assorted gift merchandise.”