Client Spotlight: Trek

This past summer Trek Bicycle, a Boyle Fredrickson client since 1999, donated $2 million to establish a citywide B-cycle bike sharing network in their hometown of Madison, Wis. As one of the founding members of B-cycle, the United States’ largest and fastest growing bicycle sharing systems, Trek has helped create a transportation alternative that holds huge potential for some of America’s most complex transit problems.

“B-cycle is a perfect option for municipalities looking to improve the health, congestion and overall livability of their city,” says B-cycle President Robert Burns. “By reducing the need for cars in urban environments, you solve so many issues cities have with transit.”

Recently named to Fast Company’s “Top Ten Most Innovative Transportation Companies,” B-cycle is a next-generation bicycle sharing system that replaces the need for a car for short trips in and around urban areas.

“Trek is constantly looking forward with innovative ideas—whether it’s the latest advances in bicycle technology or as a corporate partner trying to make the community a better place to live,” notes Boyle Fredrickson shareholder James Boyle.

In addition to Madison, B-cycle bike sharing systems can now be found in eight other cities.