#Trademarks

Hashtags serve an important function in social media, whether used ironically (#yolo – which stands for you only live once) or earnestly (#blessed). By adding a pound sign before a word or phrase, content is organized by topic, which makes it easier to track discussions and find connections. To marketers hashtags are #gold. On Instagram…

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Fredrickson Hands Off Trademark Advice

Boyle Fredrickson shareholder John Fredrickson addressed the Wisconsin Chapter of the Association of Corporate Counsel (WISACCA) during the group’s annual conference in May. During his presentation – “Why They Call the Super Bowl the Big Game: Where to Draw the Line when Celebrating the Local Team’s Success” – Fredrickson discussed how companies use the popularity…

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